Extended Reality
Extend your vision
XR (eXtended Reality) does not refer to any specific technology, but is simply a catch-all term encompassing Augmented Reality (AR), Virtual Reality (VR), and Mixed Reality (MR) technologies. So what does XR mean exactly? Basically that something works across different platforms. Other terms are immersive media and spatial computing.
VIRTUAL
REALITY
Virtual Reality (VR) offers a completely immersive experience. You find yourself in a fully artificial environment, without seeing or experiencing our physical ‘real’ world. Because of its immersive nature (it works on multiple senses), VR is a super powerful tool for companies and brands to tell their story. Imagine a custom virtual world for your company where all stakeholders can meet, interact and be inspired.
VR can impact the value of your business in all sorts of ways. Use cases of VR can be found in immersive fashion shows, virtual fitting rooms, phobia or stress treatments, virtual representation of construction projects, leadership or onboarding training, virtual art exhibitions, meetings and so on. We just hosted the first virtual investor event in the Netherlands, which was a huge success!
VIRTUAL
REALITY
Virtual Reality (VR) offers a completely immersive experience. You find yourself in a fully artificial environment, without seeing or experiencing our physical ‘real’ world. Because of its immersive nature (it works on multiple senses), VR is a super powerful tool for companies and brands to tell their story. Imagine a custom virtual world for your company where all stakeholders can meet, interact and be inspired.
VR can impact the value of your business in all sorts of ways. Use cases of VR can be found in immersive fashion shows, virtual fitting rooms, phobia or stress treatments, virtual representation of construction projects, leadership or onboarding training, virtual art exhibitions, meetings and so on. We just hosted the first virtual investor event in the Netherlands, which was a huge success!
Inspirational
Although I’m the tech-newbie of The New Base team, I was actually the first one to experience Virtual Reality. Does anyone remember the Virtual Boy? At the age of 11, quite a Ninento fan, I couldn’t wait to get my hands on one of these! Little did I know that the controller needed 6AA batteries (empty after about 4 hours of playing) and was therefore super heavy. Oh, and the monochrome display definitely limited the potential for immersion. The Virtual Boy turned out to be a commercial flop and was even never released in Europe.
Back then (this was 1995), Ninendo couldn’t live up to its promise that Virtual Boy would “totally immerse players into their own private universe”, but I’m super excited to now be working on an immersive virtual world myself!
Celine Doornink
Director of Sales & Partnerships
Lawyer turned Entrepreneur. Founder of Headroom Assistance. Loves connecting to cool companies and brands.
VIRTUAL
REALITY CASES
360° PHARMA
Together with Cognizant and Mirabeau, we created an interactive 360°experience for a European pharmasutical enterprise.
Strict regulations make such production facilities usually inaccessible to customers. So how can VR help demonstrate its capabilities in new ways to strengthen customer relationships and trust through transparency?
By providing customers with a virtual experience that allows people not only to visit the pharmasutical facilities, but also to interact with the equipment, processes, and expertise of their people.
Ian Dorr
Experience Design Strategist at Mirabeau
We were highly impressed with the XR base team. Between the concept and design skills of the joint team we were able to unearth some great insights that pushed the solution to the next level. The XR base crew brought with them extensive knowledge and inspiration from adjacent industries. The end result surpassing all expectations, and identifying additional possibilities for utilization of the solution across the organization. To me this project has felt like one unified team, no borders by organization, we have succeeded and supported as one.
RE-ACT
‘How will you react?’ ABN AMRO has a strong focus on sustainability and creating sustainable value for their clients. At their 46th annual World Tennis Tournament in Rotterdam ABN wanted to explore new ways of storytelling to highlight the important message of becoming a more sustainable world.
In close collaboration with their corporate clients team we developed RE-ACT: a multi-sensory experience through the layers of sustainability. For a full week the Sensiks pod was transformed into an ‘elevator of sustainability’ taking their clients, employees and stakeholders on this immersive VR journey featuring scent, wind, heat and intense spatial audio.
Eva ten Doeschate
Marketeer Commercial Banking & Corporate Institutional Banking at ABN
For the ABN AMRO World tennis tournament 2019, we created the VR experience “RE-ACT” in collaboration with XRBASE. The aim of this was to convey our strategy around sustainability in an innovative and immersive way. We are very satisfied with both the result and the process; the agile way of working, with a multidisciplinary team with us as Product Owner, ensured a good and close cooperation. It really feels like we have achieved a great result as one team.
AUGMENTED
REALITY
Augmented reality (AR) is the technology that expands our physical world, adding layers of digital information onto it. Well-known types of AR content are face filters and games such as Pokemon Go.
A recent development is WebAR, allowing users to interact with the AR content without the need of an app. This is a great development, since it removes the friction of having to download and install an app in order to view the AR content.
AR is a great and easy way for consumers to sample a product. It allows consumers to, for example, see how furniture looks and fits within their own homes and allows them to try on different shades of lipstick before ordering it online.
Another interesting way to use the technology is in AR tours, a new and inspiring way to explore museums, office buildings and more.
AUGMENTED
REALITY
Augmented reality (AR) is the technology that expands our physical world, adding layers of digital information onto it. Well-known types of AR content are face filters and games such as Pokemon Go.
A recent development is WebAR, allowing users to interact with the AR content without the need of an app. This is a great development, since it removes the friction of having to download and install an app in order to view the AR content.
AR is a great and easy way for consumers to sample a product. It allows consumers to, for example, see how furniture looks and fits within their own homes and allows them to try on different shades of lipstick before ordering it online.
Another interesting way to use the technology is in AR tours, a new and inspiring way to explore museums, office buildings and more.
AUGMENTED
REALITY CASES
360 & VOLUMETRIC
VIDEO
Compared to regular video these new media completely change the user experience. Brands and organisations experimenting with these new formats have shown that you can tell compelling stories that are exciting and immersive.
The format comes in two flavours or ‘degrees of freedom’: 3DOF and 6DOF. 3DOF means using your head inside VR to look around and are mostly seated experiences. 6DOF means using your hands and entire body and make your audience interact and explore your virtual world.
WARNING: volumetric video is still in its infancy but already so awesome.
360 & VOLUMETRIC
VIDEO
Compared to regular video these new media completely change the user experience. Brands and organisations experimenting with these new formats have shown that you can tell compelling stories that are exciting and immersive.
The format comes in two flavours or ‘degrees of freedom’: 3DOF and 6DOF. 3DOF means using your head inside VR to look around and are mostly seated experiences. 6DOF means using your hands and entire body and make your audience interact and explore your virtual world.
WARNING: volumetric video is still in its infancy but already so awesome.
360 & VOLUMETRIC
VIDEO CASES
THE OTHER
WORKS
A.I.
While for many of us Artificial Intelligence (A.I.) evokes images of robots taking over the world, robotica is just a small part of it.
Consultancy
At The New Base we help you to embrace the future, linking frontier tech with R&D and strategic creativity.
